A web design studio of one. Founded in Lakewood Ranch, Florida, with one job: give local service businesses a fair shot online without charging them like a big-city agency.
I am Caleb Banman. I am the only person you will work with at Online Overhaul. The one who picks up the phone, builds the preview, writes the copy, ships the site, manages your Google Business Profile, and sends your monthly report.
I started this because I kept seeing the same thing happen to local service business owners: they would pay a big agency $5,000 to $20,000 for a website, wait six weeks for it to launch, and then watch it sit there not booking jobs. They could not edit it themselves, the agency charged $150 every time they wanted to add a new service or photo, and when they tried to leave they could not get the source code or the domain back.
That is broken. So I built something different. AI tools handle the heavy lifting (keyword research, technical SEO checks, content scaffolding) so I can charge $200 a month instead of $200 an hour. Hosting and domain stay in your name. Cancel anytime, you keep everything we built. Edits are unlimited because they should be.
I am building this for the first 5 case-study clients at this price. After that the price goes up. While the launch window is open, you get the same work for less.
Most agencies have an account manager, a project manager, a designer, a developer, an SEO specialist, and a content writer. Each one needs salary, benefits, and a portion of the agency owner's profit margin. That is your invoice. I am one person.
Keyword research, draft copy, sitemap structure, technical SEO audits, content scaffolding. Tasks that used to take an SEO specialist a full week now take me two hours. The savings get passed to you.
No co-working space, no downtown loft, no in-house print library. Just a laptop, a phone, and the actual work. Your $200 goes to the work, not the address.
Honest reason: I am new and need case studies. Yours becomes my proof of work. After the first 5, the price goes up. The work stays the same. You just got in earlier.
Book a meeting and I will build a real preview of your site before we even hop on the call.
